I found this story last night, and found it apropos to yesterday's presentations and my current project. It is a paraphrase, as best I can remember, of an excerpt from The Gold Bug Variations by Richard Powers. Enjoy!

"The brick can never become Luke Skywalker, but Luke Skywalker can become the brick."

This quote from Alex perfectly encapsulates the reason that attaching Story to a toy set like Lego is an incredible value add. (edit: I mean to say it creates value. oops.) The Story serves as a Point of Departure from which the imagination is unleashed in a play space.