At the Beal Institute for Strategic Creativity we feel it imperative to continuously explore a wide range of subjects in order to best understand underlying human behaviour, and to more accurately be able to predict emerging trends and opportunities. Projects are typically undertaken by an individual or by a small group of researchers with the entire staff being involved as projects are reviewed via a process of presentation, discussion, and distribution of basic research. Projects range from broadly introspective methodology studies to more tightly focused research projects and industry- or technology-specific behavioural exploration.

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