social capital

Story as Platform and Getting Paid in Friends

"The brick can never become Luke Skywalker, but Luke Skywalker can become the brick."

This quote from Alex perfectly encapsulates the reason that attaching Story to a toy set like Lego is an incredible value add. (edit: I mean to say it creates value. oops.) The Story serves as a Point of Departure from which the imagination is unleashed in a play space.

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Content © Beal Institute for Strategic Creativity.