Since the launch of the Apple iPod there has been an undoubtable revolutionary effect on our daily culture and the entire entertainment market. Even without knowing financial statistics or number of units sold, the effect can been seen in our everyday lives as it is literally impossible to be out in public for a day and not see someone with an IPOD related product. But now what??

Agreed, Apple is a Chief of Innovation. They are hands down the leaders in this category. They develop their ideas by consistently being on the cutting edge of technology. They see validity in a certain technological advancement and it seems that new ideas for its use form naturally.