Submitted on Mon, 03/03/2008 - 15:05 — logan1939
The “Smart Tagged” Book that is Smart, Readable and Searchable:
A Potential Motorola – Google – Lulu.com – Beal Centre Collaboration
Abstract: We are proposing a book that is smart, searchable and readable. We will analyze this opportunity using the New Product Filter developed at the Beal Centre.
Starting Idea: The “Smart Book”, which is smart (i.e knows what the reader wants to learn), searchable and readable. We are proposing a new format for books by embedding a “smart tag” into a standard printed folio book that has the text of the book in a searchable digital format that can be accessed by a Dataspace Enabler. The book can be made smart highlighting its content for the user whose profile is embedded in the “Smartbook” Enabler. The “smart book” would represent a third option for book publishers in addition to the standard printed book (option 1) and various digital formats such as an ebook or a book on a CD-ROM (option 2).
Options 1 and 2 have their advantages which may be described simply as the printed book is the best form yet devised for readability and the digital book is the format of choice for searching and researching. The folio book also has the advantage for quick browsing to get the feel of the book especially if the book has a detailed table of contents and index and is written so that the contents of the book are summarized in the first few pages of the book. The ebook has the additional advantage that for a complex subject one can easily hypertext back and forth with the ebook’s search capabilities to tie together related themes. If the ebook is written taking advantage of hypertext this ability to tie together complex themes can be achieved for the reader.
The smart book has all the advantages of both options 1 and 2 but it also can customize the use of the book for the reader.
The Beal Centre New Product Filter
We will examine the opportunity that this idea represents by making use of the Beal Centre New Product Filter, which is attached to this document as an appendix.
Filter 1: Description of the Opportunity, Acceptability and Nowability
Description of the Opportunity
The opportunities with the “smart book” are two-fold. First there is the development of the “smart tags” for the books and then there is the development of the “Smart Book” Enabler.
The business method is to first convince book publishers to create “smart books” to create the market for the “smart book” tags. The next step is to get university libraries to adopt the system for the benefit of their users to create a market for the “Smart Book” Enabler. The third step is to get the large book chains to adopt the system for inventory control and as a marketing feature that will attract more customers who will be able to find the books in the store that satisfy their needs with the advantage that the customers will be able to browse the book in the store both electronically and in the printed book itself.
The potential applications correspond to the following three levels of access.
1. Owner of book can capture data in book electronically - they will
2. Library version - library patrons can access the entire book
3. Book store version before the book is purchased. The “smart tag” creates a smart shelf that tells customers where they may find a book or books that meet their interest and describe to them where in the store they can find the book. They will be able to access the book electronically but they will not be able to copy any of the pages except promotional pages at the discretion of the publisher and the author.
We believe this the opportunity responds to an existing or emerging human behavior?
There already exists books that are searchable and readable which are achieved by
1. A number of printed books include a CD-ROM with the digital content of the book so that the book’s content can be searched.
2. The Delicious Library (www.delicious-monster.com) is a system where one points any FireWire digital video camera, like an Apple iSight®, at the barcode on the back of any book, movie, music, or video game. The bar code is scanned and of in-depth information is downloaded from one of six different Web sites. The system also allows the user to catalog their personal library. The system can be used for a small lending library to keep track of book borrowers.
3. Ebooks enjoy a certain amount of acceptance and are sometimes used together with a hard copy book so as to combine both readability and searchability.
4. At http://safari.oreilly.com/ the book publisher O’Reilly Media offers the following combination of services aimed at programmers and IT professionals:
• Searches across all the 3,000 technical books in its Safari collection.
5. There does not exist any smart books yet, but having personalized information delivered to one’s email box is quite popular with many different organizations providing alert services in which the user of the service is alerted to newspaper articles and/or Web sites that contain a requested key word or words.
The technology exists today for developing this product. “Smart tags” are now a standard technology. The “Smartbook” Enabler will be a basically a combination of a cell phone and a PDA that contains a program that can identify the interests and desires for information and knowledge of the user. The hardware for this project is standard. All that is required is some programming that can digitize the interest and desires of the user as well as some standard IR (information retrieval) protocols.
Motorola to build the Enabler to access the “smart tag”, search its contents and reorganize the contents in the form of notes pertinent to the reader.
Lulu.com to create the first “Smart Tagged Books” and to provide a service to publishers who want to bring out their print folio books in a “smart tagged” edition.
The Beal Centre to do basic and applied research needed to create such a new product for Dataspace. The Beal Centre would explore further possible benefits of a “smart tag” book to maximize the competitive position of such a product including the following:
"When should the folio text choose to volunteer information to me through my enabler?"
"How would I expect the speaking printed text to augment and enhance other digital media (film/music/pictures/web/etc)?"
"What information and possibilities are contained in a proximal library of smart books - how do they know one another?"
Google to coordinate with Google Print and to provide their search engine capabilities for searching a “smart tagged” book.
Nomenclature: Perhaps “Smart Tagged” book is too wordy and “Smart Book” is a better choice since in time “Smart Tagged” would devolve to “smart book”.
Impacts: 1. More business for the four collaborators.
The tactical opportunity that we are proposing is to combine the strengths of two media to create a third:
The ^\Delicious Monster^] personal library service endeavors to achieve this union in a limited manner by using
^\[Turning the iSight into a barcode scanner] sounds like a cool feature, but to be honest in my testing I found
We bring this development to the readers attention because this is a signal that something out there is
By making an established personal device sense a non-digital object and offer a seamless leap to a useful and
There is an element of timing in this pursuit.† The ^\aware environment^] impact of RFID tagging has been on the
Whoever is first involved in this device/non-device communication will own the advantage of public "expectation