Strategic Creativity

What is Strategic Creativity?

"Unfolding the future is not about technological signals. It is about signals in us"

Strategic Creativity is the use of research exploration to extend the limits of imagination and arrive at breakthrough products, spaces, services and experiences.

Strategic Creativity seeks to discover the signals that create the patterns of emergent human behaviour.

Strategic Creativity is about the exploration of significant possibilities at the intersection of new technology and emergent, latent, human behaviour. Such exploration of possibility requires imagination as a prerequisite for strategic change and innovation.

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