Strategic Creativity is both a capability and a new discipline, concerned with discovering and defining the "what". The goal of Strategic Creativity is to discover signals, explore possibilities and examine the intersection of new technology and latent human behaviour. If the future of technology is a measure of its ability to create experiences, then the exploration of possibility will require imagination for strategic change and innovation.

At the Beal Institute for Strategic Creativity, it is our purpose to develop and explore tools that enable people to discover, to be transformed by imagination.