January 18, 2007

The official launch of the Imagination Challenge took place January 18th at the Rotman School of Business. A capacity crowd turned out to watch Alexander Manu give an introductory presentation on the subject matter and to purchase signed copies of the exciting new book The Imagination Challenge.

The event was a part of the Rotman Design Thinking Speaker Series and attracted a diverse crowd interested in learning more about the practice of Strategic Creativity and the Beal Institute for Strategic Creativity. A lively question and answer session following the presentation demonstrated the interest and excitement generated around the new book and field of opportunity.

Alexander Manu speaks at the launch of The Imagination Challenge,
January 18, 2007, at the Rotman School of Business.

Chris Matthews introduces Alexander Manu.

Roger Martin introduces Alexander Manu.

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